Sentry Fire Safes

Managed and directed a publicity campaign to make Sentry the #1 brand in fire and security safes, files and storage containers.  Successfully introduced new products into the U.S., Canadian, and European markets solely based on public relations promotions, without the support of consumer advertising.  Coordinated Public Service Announcements with celebrity spokespersons, such as Michael Douglas, Reggie Jackson, and Hal Linden.