Our experience makes us a relevant agency for a myriad of clients, having successfully represented major consumer brands, including Coca-Cola, Pepsi-Cola, Epic Faucets, Frusen Gladje Ice Cream, Lenox China, Mikasa Table Top, Puritan Fashions, Sentry Fire Safes, TAG Heuer, Tivoli Audio, Turnbull & Asser, Weatherproof; created major events for clients, such as Mexicana Airlines’ gateway opening at JFK; the restoration of the Statue of Liberty/Ellis Island, Central Park Zoo, Metropolitan Museum and Lincoln Center in New York; and redevelopment of LaGuardia Airport; worked with Major League Baseball, Indy Racing League, and the US Tennis Association on client promotions, as well as providing a national voice to consumers for the retail industry in representing the National Retail Federation (NRF) and the International Mass Retail Association (IRMA).
You will know us by our PR campaigns, whether we are unveiling the Statue of Liberty as the event of the century – or getting Baseball Hall of Famer Reggie Jackson to go to bat for ALS Disease – or identifying the buying habits of consumers for the retail industry – or changing perceptions of Singapore as a country and branding it for the US market – or promoting a Weatherproof jacket worn by President Obama on a billboard in Times Square – we always come up with big ideas that work into affordable budgets.
Branding
Branding is about meaning, about deep organizational intent, and about understanding. The “best of breed” brands are not nouns, they are verbs – “Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, and Benetton protests” to quote Jean-Marie Dru of TBWA. To create a successful, meaningful brand, the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is identified and applied to a company, service or product prior to its market introduction – since first impressions that are often lasting ones.
PR Strategy
Marketing is the basis for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and the general public at large. To become a marketing success, a company, product or institution needs to also be a media success. In many ways, strategy is more important for a Public Relations program than it is for an advertising plan, because you can buy an advertisement even if your strategy is ineffective. However, when it comes to Public Relations if the strategy is off-target, the publicity would be non-existent.
PR Strategy
Marketing is the basis for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and the general public at large. To become a marketing success, a company, product or institution needs to also be a media success. In many ways, strategy is more important for a Public Relations program than it is for an advertising plan, because you can buy an advertisement even if your strategy is ineffective. However, when it comes to Public Relations if the strategy is off-target, the publicity would be non-existent.
My relationship with and affection for Cathy has continued through the building of four distinct companies over a period of several years. She has managed the PR efforts for Kloss Video, Cambridge SoundWorks, Tivoli Audio, and presently Como Audio, where since the company’s inception, she has successfully executed a PR program resulting in national print, broadcast and Internet coverage for our smart audio products and music systems.Tom DeVesto - Founder, Chairman and CEO,
Como Audio
Cathy Callegari was the “lady” behind Lady Liberty who represented our company Lehrer McGovern during the renovation of the Statue of Liberty and Ellis Island and told the story to all Americans to rekindle the patriotic pride in two of the most historic monuments in our country. Without her, much of the story would remain untold.
Peter Lehrer - Former Founder and CEO,
Lehrer McGovern Bovis
Cathy Callegari and team have been consumate busines partners.
Tireless seeking earned media opportunities and gaining exposure in relevant media produced over 200 milion media impressions in 4th quarter alone. This, in combination with our own marketing efforts, has doubled brand awareness in 18 months.Jim Kenney - Chief Executive Officer, 180s Wearable Tech
Marketing Communications
Product and company launches should be thought of as evolving, ever-changing processes in order to achieve long-term success and sustainability. How a product, company or service is presented to the media and the general public will determine if it has staying power to morph into an iconic brand that could stand the test of time. It is also important to identify and promote the “soft power” qualities of a product, company or service in order to create positive associations that will provide satisfying experiences.
Crisis Management
Crisis Management is about being prepared. Instead of waiting for the sky to fall, we build a crisis management protocol in advance with a response team in place to be reactive in real-time. We create a strategy for dealing with a crisis or adverse experience to influence a positive outcome. Our experience in producing “wins” in high-profile law cases is 100% – since we prepare the media in advance with the facts to present a complete and fair and balanced position in the court of public opinion.
Crisis Management
Crisis Management is about being prepared. Instead of waiting for the sky to fall, we build a crisis management protocol in advance with a response team in place to be reactive in real-time. We create a strategy for dealing with a crisis or adverse experience to influence a positive outcome. Our experience in producing “wins” in high-profile law cases is 100% – since we prepare the media in advance with the facts to present a complete and fair and balanced position in the court of public opinion.
