Harold Shatz

We introduced a new tee-shirt based on sun-sensitive inks in December and selected Cathy Callegari to take us on our PR journey to support the sales and marketing of this new line. We began with one retailer – JC Penney in only 90 of its sunbelt or resort stores. Within 90-days of the PR campaign, which went national – we were sold in nearly all of the JC Penney stores and also opened doors at Dillard’s, Wal-Mart, Federated, and Kids R Us, creating huge consumer demand for the SunWorks product line.