International Mass Retail Association

Interfaced with retail media nationwide as a spokeswoman for the discount mass market industry, which includes Wal-Mart, Kmart, Home Depot, Target and others.  Conducted numerous retail surveys, identified holiday buying trends, reported on statistics and appeared as a resource in several news articles, such as those published by The Wall Street Journal and USA Today, as well as appeared as a guest on national television shows, including CNN  and Good Morning America.