the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior . . .
a phenomenon whereby something new and valuable is created, such as an idea or a concept that brings about powerful change . . .
is a high level plan merging science and art to achieve one or more goals of an approved plan . . .
organized effort to gather new and original information about target markets, customers or emerging trends . . .
problem-solving strategies are implemented as a means of finding the solutions that achieve set goals . . .
Cathy Callegari and team have been consummate business partners. Tirelessly seeking earned media opportunities and gaining exposure in relevant media produced over 200 million media impressions in 4th quarter alone. This, in combination with our own marketing efforts, has doubled brand awareness in 18 months.
Chief Executive Officer, 180s Wearable Tech
Cathy Callegari was the “lady” behind Lady Liberty who represented our company Lehrer McGovern during the renovation of the Statue of Liberty and Ellis Island and told the story to all Americans to rekindle the patriotic pride in two of the most historic monuments in our country. Without her, much of the story would remain untold.
Founder and Chairman, Lehrer McGovern
Cathy Callegari represented and supported our portfolio of tabletop brands – Mikasa, Studio Nova, Luminarc, Celebrations by Mikasa, and Salviati – with continuous and extensive placements in leading consumer publications – month after month. We dramatically increased our editorial support under her management of our account.
CEO, Arc Internationala
We introduced a new tee-shirt based on sun-sensitive inks in December and selected Cathy Callegari to take us on our PR journey to support the sales and marketing of this new line. We began with one retailer – JC Penney in only 90 of its sunbelt or resort stores. Within 90-days of the PR campaign, which went national – we were sold in nearly all of the JC Penney stores and also opened doors at Dillard’s, Wal-Mart, Federated, and Kids R Us, creating huge consumer demand for the SunWorks product line.
VP Sales, SunWorks
My relationship with and affection for Cathy has continued through the building of four distinct companies over a period of several years. She has managed the PR efforts for Kloss Video, Cambridge SoundWorks, Tivoli Design, and presently Tivoli Audio, where since the company’s inception, she has successfully executed a PR program resulting in national print and broadcast coverage for our audio products and stereo systems.
Founder, Chairman and CEO, Tivoli Audio
Cathy Callegari is a most creative strategic partner to TAG Heuer in terms of generating maximum media interest and coverage for our events and product launches.
Public Relations Manager, TAG Heuer
Cathy Callegari and her staff have been very successful and effective in achieving high visibility for the National Retail Federation, the nation’s largest trade association representing the retail industry. Due to her efforts, our Annual Convention in New York resulted in an increased attendance of 40% and she was the inspiration for a nationwide study, underwritten by MasterCard, on the buying habits of consumers.
John J. Schultz
President and Executive Director, National Retail Federation
During the complex preparations and the multiple programs conducted during Mexicana’s inauguration of service linking Mexico City with New York City, it was always reassuring to have Cathy Callegari’s expert hand, quietly professional and at times invisible, always there at every moment supporting or reassuring efficiency. She was responsible for the great success we enjoyed.
Eduardo T. Ferrer
Vice President-Sales Mexicana Airline
Cathy Callegari was of tremendous assistance in reaching the media with news about my latest book FDR and the Jews, co-authored with Allan J. Lichtman. She was equally effective with one of my earlier books. Both her PR skills and her contacts are great assets and resulted in major media coverage including New York Times articles.
Distinguished Professor, American University