Coordinated a Cross-Country Race with Major League Baseball and Coca-Cola and Ford as sponsors to build awareness and raise money for Lou Gehrig's disease. Was directly responsible for enlisting Senator Jacob Javits as the official spokesperson for the disease and the Foundation.
Promoted ARC portfolio of tabletop brands of Mikasa, Studio Nova, Celebrations by Mikasa, Luminarc and Salviati in national consumer PR campaign. Launched dinnerware line by celebrity chef Tyler Florence and wine glass collection by wine expert Andrea Immer Robinson. PR campaign replaced national advertising program.
Advanced the sale of Paddington Bear and other licensed plush toys with media, library, zoo, and storewide promotions. Added Paddington Bear as a new character on the Romper Room children's television show and the Macy’s Thanksgiving Day Parade.
Represented the government of Singapore in Trade, Economic Development and Tourism. Within one year, the country was featured as cover stories in the New York Times; USA Today and BusinessWeek; in the Sports Illustrated Swim Suit; and on national business TV shows with Maria Bartiromo, as well as on two Jeopardy TV Shows.
Launched a line of sun-sensitive T-shirts selling as a “test” in 90 JC Penney stores in sun-belt regions. Within three months, due to consumer demand generated by the PR campaign, the T-shirts were sold nationally in over 900 JC Penney stores.
In the first four months of the PR Campaign, 180s experienced a 100% increase in brand awareness. The products were featured in the New York Times, USA Today, The Today Show and Fox and Friends, as well as leading consumer magazines.
Interfaced with retail media nationwide as a spokeswoman for the discount mass market industry, which includes Wal-Mart, Kmart, Home Depot, Target and others. Conducted numerous retail surveys, identified holiday buying trends, reported on statistics and appeared as a resource in several news articles, such as those published by The Wall Street Journal and USA Today, as well as appeared as a guest on national television shows, including CNN and Good Morning America.
LEHRER, McGOVERN, BOVIS
Promoted the firm's restoration of the Statue of Liberty/Ellis Island to establish the company as an industry leader in the field of construction management. Organized special event as a tribute to Lee Iacocca, entitled "Lee, The Lady and Liberty", with Bob Hope and other celebrities on the eve of the Statue unveiling. Promoted some of the most iconic building projects in the world during a 10-year period including Euro Disney, Canary Wharf, Lincoln Center, Metropolitan Museum of Art, Cornell University, Grand Central Station, among others.
SENTRY FIRE SAFES
Managed and directed a publicity campaign to make Sentry the #1 brand in fire and security safes, files and storage containers. Successfully introduced new products into the U.S., Canadian, and European markets solely based on public relations promotions, without the support of consumer advertising. Coordinated Public Service Announcements with celebrity spokespersons, such as Michael Douglas, Reggie Jackson, and Hal Linden.
Strategized and coordinated several press events to announce TAG Heuer’s team of brand ambassadors of Uma Thurman, Maria Sharapova, Tiger Woods and Jeff Gordon. Introduced the first TAG Heuer Indy 500 watch that was sold out through PR efforts.
Introduced a new Model One Radio designed by Audio Hall of Fame member Henry Kloss in a media event. Within six months from PR launch, the Model One Radio was named "the best radio of 2000" by the NBC-TV Today Show, and was reviewed by numerous prestigious consumer electronics, men's, science and
home magazines, as well as newspapers. The company began with one product sold on its Web site and through the PR campaign is sold today in 50 countries worldwide as a global iconic brand.
Orchestrated the promotion of President Obama wearing a Weatherproof jacket on a trip to China and posted the photo on a billboard in Times Squares. Resulted in over 1.7 billion separate impressions – including every national television network –for the equivalent of $16M in ad value.